BEVERAGE MARKETING

During the last year of their degree courses some of our students opt to take the Beverage Marketing module as part of their studies. This module develops an understanding of the beverage business in the local national and international context. It looks at how beverage marketeers deploy their resources and develop their market strategies, in both conventional and e-markets. As part of the module students are asked to critically evaluate a number of beverages using controlled blind tasting techniques, the data collected is used to underpin their academic studies.

 

 

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